Facts About Johnnie Walker Blue Label Ultra Revealed

It is a globally allotted release made out of scarce stocks, which include whisky from ghost distilleries which can be no more in Procedure. Under 888 bottles were created worldwide.

This new, lightweight bottle is a issue of exquisite splendor; but more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We'll proceed implementing these learnings throughout our variety, using far more progressive strides as we glance to the future of Scotch.”

Diageo’s experimented with sustainable packaging prior to—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the suggestion of the spear for glass—especially for companies wishing to offer in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a test-and-understand design, designing and Discovering without the need of limitation and imagining what the future of lightweight luxurious packaging could bring.

Our DRINKiQ programme aims to boost the 'collective drink IQ' by escalating public awareness of the effects of Alcoholic beverages and supporting responsible ingesting.

This new, light-weight bottle is a point of exquisite magnificence; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will proceed making use of these learnings across our selection, having more progressive strides as we look to the way forward for Scotch.”

In the middle of its five years of study, the brand continues to be granted a UK patent4 also to persuade further development from the marketplace – and in a first for Diageo – a license into the patent will be offered with a royalty-cost-free basis to anyone on the globe who needs to share in these discoveries.

Certainly—this collectible version can be ordered on the internet and transported securely for your doorway with signature affirmation.

With much less than 888 bottles launched globally, each bottle is independently numbered and introduced inside a luxurious collector’s case.

Nevertheless, the technological innovation doesn't nevertheless exist to roll out the Ultra bottle completely. Diageo hopes this will transform, and it has already been granted a patent to continue improvement. 

This can be a globally allotted release produced from scarce shares, such as whisky from ghost distilleries which are now not in operation. A lot less than 888 bottles were created worldwide.

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo Besides this, Diageo has introduced that a royalty-free of charge license to the patent will be offered to anybody who wishes to join Johnnie Walker in its mission. Lindley reported: “In lieu of maintain this new information near our upper body, we’re enthusiastic to be offering a royalty-no cost licence to our granted United kingdom patent to the entire world.

We figured out the lightest, strongest glass johnnie walker blue label ultra bottle you can make without the need of compromising toughness is usually a teardrop condition.

In whisky packaging, luxurious usually implies weighty—Imagine thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker desires to upend that contemplating and embrace the Idea that lithe is lavish.

“You may say It can be handy that we’re receiving ahead from the curve with all the laws. But we’d commenced [Ultra] just before [PPWR guidelines] have been printed,” suggests Lindley, incorporating that it’s essential for Diageo to prioritize mainly because it’s a “major modify for [all our liquor categories] being contemplating minimum probable packaging body weight.

That process fell to Diageo’s world design and style director Jeremy Lindley. Energy and protection were Lindley’s priorities, but operate necessary to observe form. Right after learning that the By natural means strongest form for glass could be the teardrop—The form it The natural way assumes when liquid—Lindley and his team produced a teardrop with square sides, within a nod on the common Johnnie Walker silhouette.

With our dedicated deal with presenting lightness across each design ingredient, we launched a specific lattice stopper, a bamboo frame along with a protecting transportation box.